![]() One of my top business takeaways in 2023 is the power of paid evangelism in the entertainment industry. ‘Jesus Revolution’ Director, Former YouTube Exec Raise $75 Million to Launch Faith-Based Content Studio I've met number of talented founders this year who could benefit from more support. If you're into investing and supporting faith and values-based startups, send me a DM. It's exciting that he's now involved in The WONDER Project. See what Dallas Jenkins has built with "The Chosen". Despite the direct support, many faith based creators (of all faiths) have flourished on YouTube. We had partnership teams for music, gaming, sports, beauty, kids. Years ago when I was working at YouTube, I spoke with a fellow exec about the lack of partner management of faith based creators. In reality, it's a rather large niche that's just been overlooked. It's a pleasure to support him, my former YouTube boss Kelly Merryman, and Heather on their journey.įaith based entertainment is considered a niche in Hollywood. ![]() ![]() Jon Erwin has said before, "what can we build together, that none of us can do alone". I'm thankful she allowed my little vehicle Creator Capital to join the seed financing round, and I'm delighted to see larger institutions back the series A financing round. I heard her outline the vision and ambition, and the team being assembled. I first learned about the startup one year ago from my friend and ex-colleague Heather Moosnick. The largest financing of a media startup in 2023 is the faith and values-based company The WONDER Project. ** images depict how my daughter imagines her Tooth Fairy to appear. It’s one IP that is devoid of copyright and comes with an install base of parents and kids ready to consume. I’m surprised there is not a larger presence on YouTube Kids of a channel featuring the world of a Tooth Fairy. While Peppa Pig has introduced the idea of receiving money for a tooth, ChuChu has introduced the tooth brush and good oral hygiene. On YouTube, there’s over 500 million views of Tooth Fairy content featuring Peppa Pig and ChuChu from ChuChuTV – dubbed in Hindi and Bengali languages – for an India market and culture that has not historically embraced the Tooth Fairy. Meaning each household is left to shape the Tooth Fairy to their own design. In the US market, kids aged 6-11 who lose their baby teeth are estimated to receive ~$3 billion from the Tooth Fairy, based on the latest average price per tooth per Delta Dental.Īs large as that market is today, there is a dearth of media produced featuring the Tooth Fairy. It’s a lot for the respondent to fill out, and to keep track of. The questionnaire comes with a note akin to a pen pal, and a request for a response. They’re curious about the age and gender of their personal Tooth Fairy, and things like favorite music group, movie and TV show, favorite food, and favorite shape. While there is one Santa Claus and one Easter Bunny, there are many Tooth Fairies in their world. She and her older sister have taken to leaving a questionnaire for their Tooth Fairy to fill out. ![]() My youngest daughter and I had a fun conversation about the Tooth Fairy. ![]()
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